For Communities

NEC is committed to promoting corporate citizenship activities that provide value to our stakeholders, including customers, shareholders, employees and local communities, by assuming social responsibilities as a good corporate citizen, as specified by the NEC Group Charter of Corporate Behavior.
The following are the specific goals of its activities

1. Be actively involved in developing solutions to social issues and contribute to achieving an affluent and diverse society.
2. Create a corporate culture and corporate values that integrate local communities engagement with business strategy.
3. Build positive relationships with local communities as a good corporate citizen

Within the CSR Promotion Unit, NEC Corporation has set up the Social Contributions Office (SCO), which specializes in promoting such activities.

NEC aims to create programs in which a variety of people from local communities can participate, with the goal of more effectively contributing to solving the issues facing society by being selective and focused in investing resources.

Medium-Term Issues

As part of its corporate social responsibility as a good corporate citizen, NEC conducts social contribution activities. Society faces many issues, such as global warning, poverty, and an aging society with a declining birthrate. NEC applies its business resources of people, capital, products, technology, and expertise to corporate citizenship activities that address the following medium-term issues on a global scale.

• Contributing to the realization of a ubiquitous networking society(*) at a grassroots level
• Educational support for the next generation
• Achieving an affluent and diverse society
• Environmental protection

(*) Derived from the Latin word ubique (“everywhere”), “ubiquitous” refers to something that can be found everywhere. NEC envisions an environment where anyone can access information networks anytime, anywhere―and calls this environment a ubiquitous networking society. Current efforts to realize a ubiquitous networking society focus on connecting home appliances computers, mobile phones and other equipment to the Internet so that information, services and communications are available irrespective of time or location.

Social Contribution Program Fields and Social Issues

Program Promotion Policy

1. Prioritized Areas: The focus is on nature conservation, education, and communities (where NEC people work and live).
   Slogan: "Nature, Education, Community: The Heart of NEC"
2. Use of NEC Resources
   • Effective use of business resources (capital, products, people, facilities, information, knowledge, etc)
   • Promoting innovative programs that link to NEC’s business activities
3. Partnerships with NPOs and NGOs
   Promoting win-win collaborations with NPOs and NGOs that address social issues
4. Promoting cooperation with NEC Group companies and participation by employees
   • Contributing to local communities through the program of “NEC Make-a-Difference Drive”
   • Encouraging employees’ volunteer activities

Program Evaluation

By validating the benefits of our corporate citizenship programs on an annual basis, we clarify the issues to be address in the following year’s activities and revise the program to increase the social impact our activities are having. The following criteria are used to evaluate the program from the point of view of society and of NEC.

The following are examples of program revisions.
As a result of the evaluation of the NEC Training Program for Social Venture Incubation, it became clear that there were issues regarding public interest and future potential. To deal with these problems, in fiscal 2006, we held a stakeholders meeting including people not directly related to the project, such as actual venture business starters, previous participants, NPO representatives, and NEC employees. Out of that meeting came a variety of measures to maximize the impact of the program. They included NEC’s providing ongoing support for participating groups after they left the program, formulating a broad network for participants, and creating a platform that enabled government representatives, NPOs, and companies to participate. Since fiscal 2007, we have endeavored to implement these measures. (An explanation of the NEC Training Program for Social Venture Incubation is given below.)

Principles for Partnerships

In implementing our programs, it is essential to cooperate with NPOs and other external partners. In forming such partner relationships, NEC uses the following principles.

1. Win-win relationships in which the partners work passionately while respecting each other and growing together.
2. Relationships in which the partners can mutually confirm goals and analyze results.
3. Partnerships in which NEC employees can take part.