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Since its founding in 1899, NEC has been developing a corporate culture under the motto Better Products, Better Services, in which we create products and services that are more valuable to customers, and in which every one of us understands, considers, and quickly responds to what our customers expect in order to make NEC a company that is trusted and chosen by customers.
* The word "Better" in our "Better Products, Better Services" motto embodies our desire to "continuously make improvements to achieve our very best." With this desire, we conduct business activities from the point of view of consumers and citizens, and work with customers to solve social and environmental issues.
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NEC believes that improving customer satisfaction is vital to building relationships of trust with customers.
NEC’s CS promotion framework and CS improvement cycle are shown in the chart below. CS improvement activities are led by Quality
Promoters (QPs) (There were 1,200 QPs as of March 31, 2011). The basic role of QPs is to examine the company’s activities from the
viewpoint of customers and continually promote improvements that enhance the value of business activities.
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