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NEC Develops Virtualization Technology to Assist Product Planning Decisions
New technology uses RSS and web to provide business environment analysis

*****For immediate use December 4, 2007

Tokyo, December 4, 2007- NEC Corporation announced the development of software technology to virtualize business environments by periodically cruising RSS and web pages available on Internet websites and picking out corporate information and product features.

In recent years collaborative ventures with other companies and the diversification of customer needs has made it necessary for companies to obtain an accurate grasp of market trends and the features of rival products. This information is used to expedite the planning and development of new products and services. As different representational criteria are used for product information and the various corporate activities conducted over the Internet, companies have generally used their labor force to analyze product trends and survey inter-company transactions and competitive relationships.

NEC's newly developed technology for analyzing management environments through RSS and the web automatically delivers industry structural analysis, as well as comparative analysis of rival products, by creating interim data that assembles the representational criteria from company-provided RSS and news releases and web pages containing product information. The new technology was developed to assist decision making in the product planning stage by virtualizing business environments, including inter-company relationships and new product trends. The features of the new technology are outlined below.

(1) Industry Structural Analysis
Industry-based information tends to be randomly delivered by many companies in a variety of different formations, including RSS and web pages. Analysis of this information requires the combination of these formats. "Industry structural analysis technology" assesses the relationship between seller and buyer for raw materials and finished products using algorithms that integrate information from different formats and evaluates this information in light of analysis results from previous corporate activities. Based on this assessment, regular analysis is conducted to determine the company's position and its relationship with other companies in terms of products and services.

(2) Comparative Product Analysis
The presentation of product information released on web pages differs from company to company. It is therefore necessary to understand the meaning of each presentation and classify it accurately when conducting a comparative analysis of products. "Comparative analysis technology" for comparing rival products determines the characteristic differences between products by looking at product information spread across multiple web pages, as well as product outlines presented in different formats. This is done by applying an algorithm to identify product pages by scanning for keywords such as "outline" and "features" as well as relationships between web pages. Another algorithm is then used to calculate the similarities between product features by scanning for keywords such as "high resolution" and "thinnest".

This technology was jointly developed with NEC Laboratories China.

NEC will exhibit the new virtualization technology at iEXPO 2007 from December 5 to 7 at Tokyo Big Sight.

About NEC Corporation
NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide. For additional information, please visit the NEC home page at:http://www.nec.com

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Press Contact

Diane Foley
NEC Corporation
d-foley@ax.jp.nec.com
+81-3-3798-6511


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